Also - make sure you review and keep up with the holiday promotions at http://pro.pictage.com/holidays2006. This site should be up and running by the end of the week, early next week. The holiday sales promotions will start October 1st. Take the time to send out an email to all your brides/clients. Do a search on the general Pictage forums for examples where some sent out great looking html holiday emails.
Pictage suggests you include:
Thank them for their business this year
- Let them know to be on the lookout for the promotions
- Remind them that you are available for portrait sessions - book these early so that people have time to order these for Christmas
- Remind friends and family to register for events
- Share gift ideas and include deadlines from the campaign calendar
Ensure that all events are released to the public - set expirations as close to 12.24.06 or 12.25.06 as you can for any last minute shoppers
Make sure holiday cards are in your cart - verify through catalog manager
One suggestion is to make a separate "catalog" for your holiday promotions. Set all the events that you want to use the holiday catalog. Remember to pay very close attention to the photographer opt-out instructions if you do not wish to participate. It is ALL or NONE. You cannot opt in to some and not others except through non-inclusion of products in your catalogs.
Consumer opt-out is at the bottom of all emails they receive. If you have a client that is absolutely upset by all the emails, please remind them of this opt-out option. It will mean that they opt-out of all the email promotions, so save this as last resort. You may also see if just informing them of all the upcoming special promotions during this period.
Faith
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